The Florence Residences | Large Club-condo Living in Kovan
Matured Town in Hougang | Walk to Hougang and Kovan MRT Stations
1,410 Units Across 9 Blocks of 18-storey Towers | 128 Facilities and 12 Clubs
紧邻高文洋房区|面对后港体育场 |靠近地铁跨岛线后港站
请今日致电 (+65) 8869 9826 咨询最新资讯
请今日短信到 (+65) 9617 0846咨询最新资讯

The Florence Residences | 悦湖苑 | Unique Selling Points



  • Located in well established matured estate Kovan area with wide choices of F&B in vicinity.

  • Minutes walk to Kovan MRT and 1 MRT stop to Nex Mall/ Serangoon MRT & bus interchange.

  • Educational Institutions from pre-school, to primary schools (within 1 km from Holy Innocents’ Primary School, Montfort Primary

    School and Xinmin Primary School, source from OneMap 7Jan 2019) to international school such as Hillside World Academy.

  • Investment potential with industrial and commercial estates nearby eg. Lorong Halus Industrial Park, Defu Industrial Park and Tai Seng Industrial Estate.

  • Club-Condo concept – 128 facilities and 12 clubs such as 80m Island Lap Pool, Amphitheatre with Outdoor Movie Screening, Sparring Ring Pavilion with Punch Bag Corner, Pool Table with Dart Board Pavilion and many more.

  • Unique landscape concept inspired by Biophilia design (a love of life and the living world).

  • 2-years complimentary classes and workshops (with terms and conditions apply).

  • Concierge service available to add convenience to resident’s needs.

  • Majority of the units are facing towards North-South Orientation.

  • Selection of views mostly towards lowrise/landed homes,Hougang Stadium,waterbodies/pool or landscape.

  • Smart home features provision including smart home gateway with camera and digital lockset at unit mainentrance.

  • Quality kitchen appliances, sanitary wares and fittings such as Electrolux,Roca and Grohe.



Want to learn more? Kindly please call Sale Enquiry Hotline at (+65) 8869 9826 to contact our Developer Sale Representative today.

Book An Appointment to view showflat to avoid long waiting queue or showflat close! check available units and direct developer sale prices!

欢迎大家联系我们发展商指定经纪公司销售专员问询悦湖苑 (The Florence Residences) 市场最新资讯, 东景苑公寓的发展商销售进展。我们将会为您竭诚服务,包括协助您咨询银行专家和专业律师团队,和住宅出租服务等等。

The Florence Residences | 悦湖苑 | Market On the Move

2020-05-10: The Florence Residences has sold over 625 units including a variety of types from 1-bedroom/1-bedroom + study to 4-bedroom units.

2020-02-05:The Florence Residences sold 12 units in January.

2020-01-20:The Florence Residences had sold  560 units in 2019 with median price at $1,500 psf.

2019-10-20:The Florence Residences had sold 444 units since its launch.

2019-09-20:The Florence Residences sold 122 units in August with median price at $1,438 psf.

2019-06-16:The Florence Residences sold 55 units in May with median price at $1,470 psf.

2019-02-13:The Florence Residences will launch for preview to the public after Chinese New Year. 

2017-10-21: Logan Property Group had bought the former Florence Regency at $629 million through collective sale.

悦湖苑 (The Florence Residences) | 19邮区高文区大型俱乐部概念公寓

The Florence Residences is a large condominium project located along the south side of Hougang Avenue 2 in the historic and culturally rich Kovan community. The mega condo project is redeveloped by the renowned developer Logan Property from Hong Kong through the collective sale of former Florence Regency Apartments. Covering an area of approximately 36,161 sqft, The Florence Residences is designed to be the first clubhouse in the island, with nine 18-storey residential buildings and up to 128 communal facilities.

There are a total of 1,410 apartment units in the project, including 216 one-bedroom units, 72 one-bedroom plus study units, 556 two-bedroom units, 52 two-bedroom plus study units, 386 three-bedroom units, 80 four-bedroom units and 48 five-bedroom units. The condo units range in size from 44 sqm  to 178 sqm, which are well suited to the diverse needs of many buyers.

about The Florence Residences 悦湖苑

The Florence Residences is part of Hougang Town’s Kovan community, which is rich in history and culture, and is easily accessible from Hougang and Govan MRT stations, which are about 10 minutes’ walk away. Located close to Hougang Avenue 2, near the Upper Serangoon Road, Tampines Road and Yang Chu Kang Road, and The Florence Residences residents have quick access to the KPE Expressway, Central Expressway (CTE) and Tampines Expressway (TPE).

The Florence Residences is surrounded by a wealth of educational resources, with a number of public schools and international colleges. Located in Hougang, a well-established satellite town, The Florence Residences is surrounded by shopping malls, supermarkets and convenient living for residents. In 2019, The Florence Residences sold a total of 560 units, ranking third in last year’s local best-selling property projects.

Sol Acres EC factsheet project details

The Florence Residences)|悦湖苑 | Location and amenities

The Florence Residences is located at the intersection of Florence Road and Hougang Avenue 2 in the mature town of Hougang, bordered to the north by the Hougang Town Stadium and Swimming Pool and the landed residential area across Hougang Avenue 2, and to the west and south by the large landed townhouse area and Serangoon Junior College. It is a convenient location and easy for the residents to get around.

The Florence Residences is about 800 metres away from Hougang Town Centre, where cluster Hougang Bus Interchange, Hougang mall and Hougang MRT Station which is on the Northeast MRT Line. Hougang MRT station is also an interchange station for the upcoming Cross Island Line, which will provide direct connections to Ang Mo Kio, Upper Thomson Road, Bukit Timah, Clementi and Jurong Lakes to the wast and Tampines, Pasir Ris and Changi to the east. The Florence Residences is about 900 meters away from Kovan MRT, Heartland Mall and Kovan Wet Market & Food Market, from which it only takes 1 stop to Serangoon MRT Interchange, NEX shopping mall and Bus Interchange. Through Serangoon MRT Interchange Station, nearby residents can change to the Circle Line and enjoy direct access to important landmarks such as Bishan, Singapore Botanic Garden, Buona Vista, Paya Lebar Centre and Sports Hub. The new project is located about 700 to 750 meters away from the nearby new shopping mall Stars of Kovan and the nearby shops along the street, where a number of small specialty shops and more than 40 new shops have run business, adding to the shopping and dining options for the neighborhood.

From Kovan MRT Station, you can reach Little India MRT Interchange via 6 stops, Dhoby Ghaut MRT Interchange in the city centre via 7 stops and Outram Park MRT Interchange via 10 stops. Residents can conveniently switch to the North-South Metro Line, Metro Circle Line, Downtown MRT Line, East-West Metro Line, and the Thomson East-Coast Line under construction to get around the island at these Metro switching stations. For motorists, The Florence Residences is also convenient to get around from as it is close to the main roads such as Hougang 2, Upper Serangoon, Tampines Road and Yio Chu Kang Road, and residents can also get to the KPE Expressway, Central Expressway (CTE) and Tampines Expressway and PIE Expressway very quickly. It takes about 20 minutes to reach Singapore Changi International Airport, Orchard Road, Central Business District (CBD) and Woodlands Pass to Johor Bahru in Malaysia.The Florence Residences-悦湖苑-地理位置-location-map

The Florence Residences is close to many shopping, dining and leisure facilities. Residents can shop for their daily needs in Hougang Town Centre, which is the home to the three malls of Hougang Mall, Kang Kar Mall and The Midtown and many neighbourhood shops, delicatessens, food outlets and supermarkets. The mega project is also close to Kovan City, where Heartland Mall and the Kovan Wet Market & Food Centre. Nearby residents can buy fresh fruits, vegetables and meat there. and enjoy the authentic local foods. For a more varied shopping, dining and leisure experience, residents visit the NEX shopping mall next to the Serangoon MRT Transfer Station, the largest shopping mall in North East Singapore with over 380 stores including Isetan Department Store, Cold Storage Supermarket, FairPrice Xtra, Shaw Theatres, Anytime Fitness, H&M, Uniqlo, Cotton On, Sephora, Pandora, Swarovski, M.A.C, Origins, Kiehl’s and Laneige and numerous specialty stores, food and beverage outlets, and the Serangoon Public Library. The rooftop garden is a home to the children’s playground and pet playground, K9 Park. the NEX is the perfect place for shopping, dining and recreation for North East residents. For those who prefer a large warehouse-style mall, don’t miss the nearby Tampines Retail Park, which is only a 10-minute drive away. and there house three major retail malls IKEA, Courts and Giant.

For buyers with school-going children, The Florence Residences is located at the intersection of Hougang and Serangoon where is rich in educational resources. The public schools within 1km of The Florence Residences include Xinmin Primary School, Holy Innocents’ Primary School, Montfort Junior School and Xinghua Primary School. Within 1km to 2km from the developments there are Yio Chu Kang Primary School, Hougang Primary School, Rosyth School, CHIJ Our Lady of The Nativity, Punggol Primary School, Paya Lebar Methodisy Girls’ Primary School, Zhonghua Primary School, Xinmin Secondary School, Montfort Secondary School, Bowen Secondary School, Yuying Secondary School, Holy Innocents’ High School, Hougang Secondary School, Peicai Secondary School, Serangoon Garden Secondary School, Serangoon Secondary School and Serangoon Junior College. International schools near the apartments are Dimensions International College (Main Campus) and DPS International School.

For residents who enjoy outdoor activities, in addition to the more than 100 communal facilities in the condo, the Hougang Stadium, swimming pool and indoor sports field are located across the street from The Florence Residences. One can also cycle to Punggol Park near the apartment, as well as the Serangoon Park Link and Waterway, and a few kilometres north along the Park Link to Coney Island Marina Park, all the way there, residents can easily get close to nature, fully relax and recharge their bodies. Further afield, residents can take the family out on weekends to enjoy sea breezes and potluck picnics at Pasir Ris Park, or they can head out to Downtown East, a famous outdoor resort destination in the east.

The Florence Residences is also surrounded by healthcare facilities. The residents drove a few minutes to the north to Sengkang General Hospital and Community Hospital, which has a number of specialist outpatient clinics. Residents can also drive to Changi General Hospital, the largest general hospital in the east. Health City Novena, which is a around 10-15 minute drive away, is the home to Tan Tock Seng Hospital, Elizabeth Hospital and other state medical institutions. Near the Botanical Gardens Embassy area there are Gleneagles Hospital and Medical Centre on Napier Road and Camden Medical Centre nearby. Along Orchard Road in the Cairnhill there are Mount Elizabeth Hospital and Medical Centre and Paragon Medical Central.

Close to Little India, Farrer Park Medical Centre, Farrer Park Hospital brings together the Farrer Park Medical Centre to provide quality health care services to nearby residents. And KK Women’s and Children’s Hospital near Little India is the local specialist hospital for women and children. Residents can also drive along the Central Expressway to Singapore General Hospital, one of the best known public hospitals in the region, and the Outram Park National Medical Research Institute, as well as to Raffles Hospital in Bugis, making it easy for residents of The Florence Residences to access health care on the going.

The Florence Residences | 悦湖苑 |Site Plans and Facilities

The Florence Residences is sited on a land area of nearly 390,000 sqft with 1,410 luxury apartment units across 9 blocks of 18-storey residential towers. With the unique club-condo living concept in Singapore, The Florence Residences is developed by Hong Kong Logan Property Group. The developer has built 12 clubs and 128 unique condominium amenities to create a new club condo living experience that will make resort-style living an everyday experience for condo residents. The apartment also offers a variety of free in-home classes such as fitness, Yoga, cooking and baking classes, as well as flower arranging workshops to meet the diverse interests and needs of its residents.

The Florence Residences 悦湖苑 site plan

The Florence Residences’ facilities are organized into 12 themed clubs. These clubs include The Clubhouse, Arrival Club, Wellness Club, Hydrotherapy Club, Island Club, Youth & Fitness Club, Passion Club, Garden Club, Gourmet Club, Tranquillity Club, Kids’ Aqua Club and Kids’ Play Club.

The Florence Residences’ landscape is inspired by the desire to live in nature, the perfect blend of nature and modern living, and the harmonious interaction between people and nature. For example, the swimming pool at The Florence Residences shows organic and flowing design features. When night falls, the swimming pool is surrounded by modern buildings and trees in the wind, and the shadows of the trees are like stars falling into the sea.
If residents love to grow flowers and plants, the Garden Club’s herb garden must be their favourite corner. You can stop by at any time to see your carefully cultivated flowers and plants thrive every day, or to exchange ideas with fellow flower arrangers.

Residents who like to ride their bikes will love the facilities that The Florence Residences has specifically prepared in Passion Club for the bikers, such as Biker’s Hangout and Biker’s Pavilion. Residents who like to exercise can enjoy a variety of physical facilities, including water bikes and treadmills at Hydrotherapy Club, Tai Chi and Yoga classes at Wellness Club, and boxing in the fight ring with punching bags at Youth & Fitness Club. To relax after a workout, residents can take a dip in the Japanese-style hot spring at the Hydrotherapy Club or the health salt pool at the Wellness Club.

Modern urbanites have a wide range of insights and demand more from their living space. That’s why The Florence Residences has all kinds of new facilities, but also starts with software, offering free two-year classes such as dance classes, cooking classes, Zumba classes, and children’s acting and classical music classes. The Florence Residences’ developer wishes to bring freshness to residents every day. You can choose your favourite classes and workshops, or you can experience the fashion event of your dreams for yourself. Will you not very much looking forward to it?

In addition, The Florence Residences facilities and activities are suitable for all ages. Like its Kids’ Aqua Club and Kids’ Play Club for toddlers and kids, with trampolines, hammocks, Adventure Island and a play area for toddlers, it provides space and a platform for kids to unleash their energy and creativity.

The Florence Residences Club also offers family-friendly recreational and leisure facilities such as a karaoke room and amphitheatre. If you like to cook, you can also cook for your family and friends at the different themed dining kiosks under the Gourmet Club, such as the Chinese Dining Pavilion and the Italian Dining Pavilion.



 The Florence Residences | 悦湖苑 | Unit Layout and Interior Design

The Florence Residences not only has many communal amenities, but each unit is also designed with a touch of ingenuity, with atmospheric minimalist interiors that are textured, making each room bright and warm, as if with a soothing magic. There are nine residential buildings throughout the mega project, most of which are oriented in a north-south direction to reduce the west sunlight. And most of the units face the surrounding low-rise landed residential estate, or across the street from the Hougang Stadium, or pool views, so that residents can enjoy unobstructed views.

The Florence Residences units are equipped with quality kitchenware, bathroom appliances and accessories, some of which also offer high-end kitchen brands such as Grohe, Roca and Electrolux, which are usually only available in the luxury private homes. To meet the needs of the residents’ storage floors, The Florence Residences has also cleverly created many flexible and multi-functional smart storage spaces in the units, such as cabinets next to the wardrobes for hanging necklaces, ties and jewelry. The unit’s living room and kitchen also feature concealed cabinets that can be used as storage for shoe racks, wine coolers, and even a refrigerator.

The Florence Residences also offers a concierge service and a parcel hosting service to add convenience to the needs of residents.All in all it is a resort-like experience that is sure to make your life a lot more enjoyable.

The Florence Residences | 悦湖苑 | Unit Mix and Floor Plans

The Florence Residences (悦湖苑) will house 1,410 units across 9 blocks of 18-storey towers.  The developer has carefully planed every space to elevate your living experience, giving you the many comforts of a modern home, with luxurious 1- to 5- bedroom residences adorned with quality fittings and finishes for your enjoyment. Unit sizes range from 474 sqft for One-bedder to 1,668 sqft for five-bedder.

The Florence Residences 悦湖苑 unit mix 户型组成

The Florence Residences (悦湖苑) 1-bedroom Floor Plans


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The Florence Residences (悦湖苑) 2-bedroom Floor Plans


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The Florence Residences (悦湖苑) 3-bedroom Floor Plans


The Florence Residences 3-bedroom 3卧房 -3C1 The Florence Residences 3-bedroom 3卧房 -3C2 The Florence Residences 3-bedroom 3卧房 -3C3 The Florence Residences 3-bedroom 3卧房 -3C4 The Florence Residences 3-bedroom 3卧房 -3C5a The Florence Residences 3-bedroom 3卧房 -3C6 The Florence Residences 3-bedroom 3卧房 -3C7


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The Florence Residences (悦湖苑) 4-bedroom Floor Plans


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The Florence Residences (悦湖苑) 5-bedroom Floor Plans


The Florence Residences 5-bedroom 5卧房 -5B1

The Florence Residences 5-bedroom 5卧房 -5B2


The Florence Residences | 悦湖苑 | Developer Sales Price

The Florence Residences (悦湖苑) has sold over 625 units by the time of middle May 2020 since its launch in Feb 2019. The recent average selling prices are $1,578, $1,580, $1,570,  $1,492, $1,430 and $1, 516 psf for one-bedder, two-bedder, three-bedder, four-bedder and five-bedder respectively. Among the transactions, the lowest psf price was done as $1,218 from some 1,044-sqft 3-bedroom unit.  The highest psf price was done as $1,662 from another 667-sqft 2-bedroom unit. Both units were sold in 2019 with record price. From the following monthly price chart, it’s shown that The Florence Residence has transacted the average price steadily, ranging from $1,437 to $1,500 psf. Among all the sold units, there are 131 1-bedroom, 280 2-bedroom, 194 3-bedroom, and 20 4-bedroom units.

The Florence Residences 悦湖苑 monthly transaction trend The Florence Residences 悦湖苑 recent transaction unitsThe Florence Residences 悦湖苑 monthly transaction chart

Welcome to Contact Sales Hotline and Visit The Florence Residences Showflat For Latest Update on Developer Direct Sales Prices, Balance Units, etc.

welcome to The Florence Residences 悦湖苑示范单位 showflat

Plan to visit The Florence Residences showflat or actual site? It is important to make appointment with our Developer Sale Representative at Sales Hotline 8869 9826 before you come to visit the showflat or actual units. By planning beforehand, you will make the most use of your time to avoid the disappointment of or embarrass: show flat  or actual site closing, choice unit is sold, etc.

By Booking Appointment by calling Sales Hotline 8869 9826 or online registration, you will not required to register at the reception counter when you visit the showflat. With the assistance of our professional sales representatives, you will be more assured ,well informed and prepared before commit to purchase new project home. Besides, you will also enjoy the best possible direct developer prices. What’s more, you are not required to pay commission to our sales professional.

  • We can send you detailed site plan, floor plans, available unit prices and keep you updated!
  • Kindly please share more details here and submit it to let us help you as much as we can.